Oops. I've been doing this all wrong, let me tell you why that's the best thing ever.
For the last two years, I have been trying to figure out what sort of content to post on all of my digital outlets. At first, I was really informal and just being me. Then, I started to move more into only self-development resources. Most recently, I’ve been putting out content that I think teenagers specifically need to improve their lives.
This whole method is just wrong. I’m not regretful, because I’m grateful I’m learning. But, here’s what I’ve been doing wrong and here’s how I’m going to change.
In the past few months, I’ve been working really hard to put up quality content that I think young people need to hear. While it’s what I wished I could have heard at that age, I actually have no idea if young people need to hear that. I’ve been framing my posts to be shareable and search engine optimizable, or at least trying to.
I shouldn’t be doing that.
I haven’t done my market research, all I have is my own experience. I haven’t worked with enough teens, and I certainly haven’t accomplished enough to be the thought leader for gen-z. I am not ready, nor do I want to attempt to be an influencer and get teens to follow me. That’s just not my style, and I don't actually think my goal is to actually create an online tribe.
I have been too concerned with developing my personal brand, when I need to just be developing myself. Less creating content, more sharing experiences.
My goals in life aren’t to have a booming blog and be a YouTube star. I’d like to use those social media tools to help get to where I ultimately want to be, but they’re not my focus. My real goals are to publish this book and to build my own business (whatever that might be).
Wouldn’t it be so much more interesting to see my story from start to finish? An authentic account of an average girl becoming an author and business owner?
I have done a lot in my life, but I haven’t accomplished enough to be the go-to mentor teens look to. I think I’ve still got some work to do before getting there, if that’s even where I end up wanting to be.
For now, I’m going to continue focusing on developing myself, creating something tangible (like If I Were Your Daughter) and share that process with you all.
Whether you tune in now, or when I’ve created something noteworthy, I know that documenting this journey is important in some way.
I’m excited to embrace this new realization. Never be afraid to admit you’re wrong. Just because you’ve been doing something one way for so long, doesn’t mean you have to keep going like that.
If you notice you’d be better off if you were to change somehow, then change. Take what you’ve learned with you, and leave your mistakes in the past.
That’s what I’m doing, and from here on out, I think it'll make this whole process a lot more exciting.